The international competitiveness of China's wood-based panel industry-- product brands( 2011/05/19)
   For a long time, due to production and operation management of non-standard and market disorder, China's wood-based panel of counterfeit products flooding. Violation of the norms manufacturers and consumers. Industry-wide quality assurance system is not perfect, products, reputation and market share of lower corporate image poor, less-known brands such as a serious problem. However, steady progress in recent years, as wood-based panel industry, enterprises are gradually strengthening brand awareness: as in the production of medium / high density fiberboard as the representative of the Zhejiang Beauty, Luyuan and other enterprises in the whole industry in order to form a certain scale and impact of the industry. has entered a positive phase of development.
In plywood production. Rise of the Zhejiang Province in order to Naruhito Group, Germany and China Bunny or Huayun Feng, Hangzhou Huahai, Zhong-Lin (Southern Star) Wood, Shigetomo timber, Nagata wood, and a group has a leading role in the peer's enterprises in a container floor with plywood, decorative plywood, Blockboard, the structure of the strong connection with the plywood. "Famous brand strategy" as an effective means of achieving high value-added, is gradually becoming China's wood-based panel enterprises for the international market, a useful weapon to gain a competitive edge.
   With regard to the domestic market demand
   The long-term stable growth of China's national economy, GDP continued to increase the total, the state continued to expand domestic demand and adopt a proactive fiscal policy, the quality of life has improved steadily, the domestic demand for wood-based panel continued to rise. The development of the west, the rise of Central China city group, the coastal provinces to promote the construction of small cities and towns, the Three Gorges project and the implementation of water diversion, institutions of higher education enrollment. A large number of agricultural population stationed in cities and towns, making the development of a fast track construction, furniture, flooring and other wood products consumption is skyrocketing. In addition, China's rising affluence of farmers also makes furniture consumption has skyrocketed. Wood-based panel market prospects for China's wood-based panel enterprises to provide a good market environment. A more vigorous domestic market demand is the development of China's wood-based panel industry an advantage.
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